I know that in many tutorial of keyword research that you find, mainly lists the big issues but, most of these guidelines are not listed in detail for the reader.
But Keyword Planner is different, here I will guide you from the basic concepts to the note when practicing. And today, I will teach you tips when researching keywords, even with small tricks but it can yield good results, if you know how to use.
No more rambling, let’s find out right along with me!
The way to know how many competitors
When you search Google with keyword ‘Keyword Research Tips‘, you will see this result:
But above parameters are not really showing you how many ‘competitors‘. Competitors here means those who are also SEO for that keyword, whether accidental or intentional. This is sites that we need to beat. So how to know how many ‘competitors‘ with you?
You just need to search with the following keywords:
- ‘allintitle:your keyword’: It will show all site is titled with ‘your keyword’
- ‘allinurl:your-keyword’: It will show all site have URL with ‘your-keyword’
The result is shown below:
Obviously, with only a few small tricks, you can know how many ‘real competitors‘!!
Below, it is a small trick for you to identify keywords that whether ‘hard‘ or not!
The way to know the level of keyword competition
The first thing you have to do is log out of your Google account, then delete all browser cache. The above will ensure accuracy when you research keyword.
And below is result of TOP 10 for keyword ‘Keyword Research Tips‘:
To assess the level of keyword competition, you have to evaluate the quality of these pages in TOP 10 of your keyword. To do this, you should know the following key indicators:
- Pagerank is an algorithm used by Google Search to rank websites in their search engine results. To check Pagerank, you can use SEOMastering Fake Pagerank Cheker.
- Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results. To check Page Authority, you can use Open Site Explorer.
- Backlink, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. To check Backlink, you can use Ahrefs.
The next thing you should do is to determine these above index on each page in TOP 10.
Note: URL that you must check is URL of page not URL of site.
The rates below have been launched to rank pages, an important factor to help identify keywords:
- Pagerank > 2
- Page Authority > 20
- Backlink > 500 and Referring Domains > 50
- Pagerank is 1 or 2
- Page Authority is greater than 10 and less than 20
- Backlink greater than 100 and less than 500. Referring Domains more than 25.
- Pagerank is N/A or 0
- Page Authority less than 10
- Backlink less than 100. Refferring Domains less than 10.
When a keyword has more than 4 Large Competitor, then this is a really high difficult keyword. If a keyword only has 2 Large Competitor with 3, 4 Medium Competitor and the rest is Small Competitor, then this is a keyword with normal difficult. If a keyword only has Medium Competitor and Small Competitor, then this is a easy difficult keyword.
Obviously, Accessing the level of keyword competition will lose a lot of time and effort. But there is an easier way, you will only take a few minutes with a few clicks, it is using Long Tail Pro – Best Keyword Research Tool, you can read my review of Long Tail Pro and buy it to save time and effort that you spend.
Other posts of the serie
- How to use Long Tail Pro to research keywords
- Important Keyword Research Tips of SEO Success
- Why keyword research is an indispensable part for SEO?
- How to research keywords to optimize conversion rate
- Using Google Keyword Planner to research keywords